What they want to be known for:
being the chosen connectivity partner for UK enterprise and public sector
Virgin Media Business needed to build its brand with UK large enterprise and public sector organisations, pivoting from its heritage of SME focus. We conducted market research, including customer and stakeholder analysis, and worked closely with senior decision-makers across the business, to create and implement a new brand strategy, market positioning and narrative: Revolutionise the Everyday. We have delivered our digital transformation narrative to market through owned channel content, insight-led thought leadership, and a constant drumbeat of industry press, profiling senior directors and promoting Virgin’s technology solutions
What we did:
Brand strategy, competitor and market analysis, narrative development, communications strategy, media relations, thought leadership programme, content strategy and development, creative production: copywriting and design, social media content.
We conducted extensive media, customer, and marketing audits to help Virgin Media business change their brand.
Developed and launched Virgin Media Business’s new Revolutionise the Everyday brand narrative
Over 100 pieces of earned media coverage in both national and trade press that helped lay the foundations for the rebrand
Created content for company blog and social channels, supporting sales and marketing activity