What they want to be known for:
Being the world’s leading student affinity network

The challenge:
Help the business respond to the impact of COVID-19, supporting its B2B acquisition strategy by driving downloads of its Performance Impact Reports on Gen Z spending.

What we did:
Content strategy, paid media strategy, copywriting, LinkedIn lead gen advertising, paid media campaign management

The results:
Our lead gen campaigns across EMEA and ANZ was highly targeted on brands and agencies, and across key sectors. It resulted in 98 new leads for the business.

  • CTR was over double the industry benchmark; over 120,000 impressions delivered on LinkedIn

  • Leads included Just Eat, Abercromie & Fitch, IKEA, Inditex (Zara, Bershka, Pull&Bear, Massimo Dutti), Wilko, Perry Ellis, MediaCom, Mindshare, Zenith, TOMS, Hilton, and more.

  • Beyond lead generation, our digital campaign communicated UNiDAYS’ initiatives during COVID-19, from its content strategy for student audiences to its 48-hour fundraising initiative, UNiGIVES.

Social content for Twitter and LinkedIn

Event Photography