What they want to be known for:
being the expert voice in grocery loyalty

The challenge:
To put tcc’s expertise in front of a priority audience of grocery decision makers

What we did:
Media relations, thought leadership, journalist engagement, content creation

The results:
High profile coverage led to direct approaches from the UK’s fastest-growing grocers.

  • Brand Loyalty Report achieved key coverage in titles including the Sunday Telegraph, City AM, The Grocer, Talking Retail, Marketing Week and Retail Gazette

  • The strength of commentary within the report led to frequent organic approaches from journalists wanted tcc’s view on large retail stories

  • The Grocer commissioned a monthly column from a tcc analyst – covering a series of retail themes

Video invitation for TCC