What they want to be known for:
being chic, and relevant to millennials through showcasing their technology

The challenge:
to raise awareness of Renault among millennial audiences

What we did:
Experiential, media relations, influencer engagement

The results:
We helped execute an event to position Renault as the original millennial, giving consumers, journalists, and influencers a chance to immerse themselves in the best of instagrammable culture from the 90’s to now.

  • We secured 16 pieces of coverage, with a total reach of 4.3 million

  • 100% of the coverage was positive, and positioned Renault as ‘cool’ or ‘chic’

  • 92% of consumer attendees said they would now consider a Renault as their next car purchase