Carefully managed positive message placement around major growth stage announcements
Including funding rounds and appointment of a new CEO, establishing credibility for the business in the run up to key prospect negotiations
What they want to be known for:
Being an industry-leader in the field of autonomous vehicles
The challenge:
Grow their brand awareness and position them as industry experts
What we did:
Digital PR, website redesign, stakeholder engagement, Media relations, investor relations
The results:
Over 150 pieces of coverage
Key takeaways:
Positioned Oxbotica as go-to experts on autonomous vehicle technology in the UK
Raised awareness and credibility of Oxbotica’s capabilities
Through strategic placement in national and tech publications, from the FT and Reuters through to TechCrunch and BBC Click
Set the scene for high value partnerships with target prospect and partners