What they want to be known for:
promoting social mobility and diversity in STEM among disadvantaged young people across the UK

The challenge:
Drive brand awareness to support engagement with host partners and students, illustrate the problem around disadvantaged young people not reaching their potential in STEM, and deliver activity to support fundraising for the charity

What we did:
Pro bono support spanning earned media and profiling, brand strategy & design, social strategy, paid media, community engagement, event support, and delivered a social media workshop for charity staff

The results:
New logo, kitemark, boilerplate, and promotional materials for their events. The creation of an Impact Report, animated social assets, and host booklet to support engagement.

  • Announced partnerships with the Royal Society and Birmingham University

  • Secured BBC journalist for attendance at DeepMind event

  • Secured Steph McGovern for BBC Radio 4 Fundraising appeal

  • Coverage in industry press including: Education Daily, We Are Tech Women, The Educator and Research Insights