What they want to be known for:
supporting the UK to overcome workplace anxiety
The challenge:
raise awareness of the importance of mindfulness at work, and promote Headspace as the industry leader in helping the UK’s workforce have better mental health
What we did:
Press office, media relations
The results:
Over 466 pieces of coverage in 2020 alone.
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Drove a 500% increase in businesses enquiring about Headspace’s workplace support
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Coverage on BBC Radio 2, Radio 5 Live, and ITV This Morning.
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A 20% increase in downloads