What they want to be known for:
being the global leader in images that move the world, across news editorial, entertainment, sports, and stock.

The challenge:
To stand out with clear positions of authority, and showcase creativity, in a highly competitive space

What we did:
PR strategy, media relations, corporate profiling, talent profiling, thought leadership, whitepaper production, lead generation, issues management, events, influencer marketing

The results:
Over 100 pieces of coverage each year, with a reach of over 400 million

  • Delivered authority for Getty Images around the role of Olympic Games, The Oscars, Royal Weddings and tours, FIFA World Cup, Festival de Cannes, Rugby World Cup, Fashion Week and Pride

  • Positioned Getty as a champion for greater representation of women, LGBTQ+, BAME and disabled people, both in front of and behind the lens

  • Financial services campaign engaged 20 household-name high street banks and city firms and a pipeline of sales worth more than £200k within months