What they want to be known for:
being an industry leader in VFX technology and creative software
The challenge:
To position the business at the heart of the global M&E industry, drive sales, and increase brand value
What we did:
Global press office, media relations, events, content marketing, social
The results:
Thanks to our support driving brand awareness and sales globally, Foundry was acquired for $500 million.
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Coverage in Wired, The Huffington Post, Metro, and BBC London
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9 million Twitter impressions thanks to our Twitter takeover
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Our work directly supported growth of year-on-year sales targets
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Our targeted newsletter content had a 63% click-through rate
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Secured 18 journalist briefings at flagship VFX event SIGGRAPH, generating 17 pieces of coverage across core trade press