What they want to be known for:
Being the insurer for small businesses across the UK

The challenge:
Raise awareness of and shift first choice consideration of Direct Line – Business among small businesses

What we did:
Research generation; media relations; profiling & thought leadership

The results:
80+ pieces of coverage with a combined potential reach of over 48 million

  • Drove brand awareness across national, trade media, and vertical media linked to a range of small business occupations

  • Profiled the expertise within the business through industry thought leadership

  • Supported lead generation, enquiries and sales