What they want to be known for:
high quality vehicles that don’t cost the earth.
The challenge:
raising brand awareness among families
What we did:
Influencer marketing, content marketing, talent management
The results:
Influencer and ambassador content helped Dacia reach new audiences with record levels of engagement, and create ownable content for Dacia’s channels, including Instagram and marketing materials.
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Content promoted Dacia was featured at the Paris Road Show
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Influencer road trip activity generated 66 posts, with a combined reach of over 130,000
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Engagement with the posts was 14.7%, against a 4% benchmark