March in numbers: the dailies

The clinking of champagne glasses will have been heard ringing out of DMG Media HQ this month, following the news that its flagship free newspaper Metro had overtaken the Sun’s total print circulation—becoming the UK’s most distributed printed daily for the first time. The paper distributed 1,472,437 copies in February, against the Sun’s 1,465,000 circulation. Nonetheless, the Sun hangs onto its status as the UK’s best-selling daily newspaper overall.

The figures were heralded by Metro editor Ted Young as “a massive moment… which demonstrates the demand for our trusted and loved product with a young, professional audience.” However, is the news testimony to Metro’s popularity, or a sign of the demise of the printed daily format?

Of the 16 dailies analysed in the latest ABC figures, all but one registered a year-on-year decline in circulation—ranging from Metro’s -0.25 per cent to a whopping 19.04 per cent for the Daily Mirror. City AM was the only printed daily to register year-on-year growth in circulation—with a steady 0.39 per cent increase.