Making the Headlines: The shape we’re in #2

An Opportunity Not to Waste

The idea of wellbeing is wrapped up in the choices we make. If we choose to eat healthy, nutritious food, we expect to feel good. This idea of cause and effect is obvious, and personal. Our individual action has an individual impact.

Yet increasingly, we are being encouraged to change our behaviours for a reason that may feel distant to us—but is arguably more vital than any other. Our environment.

We’re feeling a growing sense of anxiety over the impact our food choices make. Alongside watch outs like single-use plastics and the carbon footprints of specific foodstuffs, the mountainous issue of food waste, by volume alone, towers above the rest.

What we need are some examples of inspiration. People who are making a difference to what we consume and doing good to the planet as they do it.

Fortunately for the second edition of The Shape We’re In, we found some. Three brands that in their own unique ways are taking the challenge of wasted food head on, while giving us consumers more bite-sized options to make a difference ourselves.

See for yourself below.

Phil Borge-Slavnich, Managing Director, Eulogy


Making the Headlines: The Shape We’re In

Part Two: Waste Not, Want Not

Most consumers know they should be doing something to reduce their waste, but struggle to pinpoint how. What is the role for brands in encouraging us all to make lasting changes to our behaviour? Can companies use communications and branding to create a genuine community of waste reduction activists?

In the second episode of The Shape We’re In, Eulogy’s Phil Borge-Slavnich spoke to three innovative brands taking on the challenge of food waste – To Good To Go, Toast Ale and Rubies in the Rubble.

Listen to the second episode of Making the Headlines. Subscribe on your podcast platform of choice to make sure you never miss an episode.

The War on Waste

Think there’s nothing to be learnt from marketing in the 1940s? When it come to food waste, think again. There’s plenty of lessons to take from a time when food was scarce and mass-behavioural change was necessary.

Priyanka Loomba reflects on how visual media persuaded Brits to do their bit and dig for victory. Read more.


For the Greater Good

January has just wrapped up. Did you go meat free and keep it drier than the Sahara? Or like most people, did you ditch your resolutions when the going got hard? You wouldn’t be alone.

James Underdown discovered the reasons why we find it so hard to change, but unearthed real opportunities for brands to make a lasting difference to consumer behaviours. Read more.