It’s A 10 Haircare appoints Eulogy for UK Launch

Eulogy will run media relations and influencer engagement for cult US haircare brand.

It’s a 10, the cult US haircare company, has appointed independent comms agency Eulogy to launch the brand in the UK. The go-to professional brand for salons and hairdressers in the US is looking to achieve similar status this side of the pond, and Eulogy’s brief includes implementing a communications strategy to boost the brand’s awareness among the hair industry and consumers alike, as well as delivering an influencer engagement programme and support with corporate profiling.

It’s a 10 Haircare has an established, professional haircare line in the US, with Miracle Leave-In its original, iconic product, capturing the essence of the brand and offering a one-stop hair solution for all hair types. It’s a 10 products are available in more than 25,000 independent salons and 15,000 chains nationwide, including heavyweights such as Ulta and Regis.

It was founded by philanthropist and entrepreneur Carolyn Aronson and was guided to prominence by her 35 years’ experience in the haircare industry. It’s a 10 Haircare was also the first independent haircare brand to run a national Super Bowl spot and now has ambitions for global expansion.

Jeff Aronson, President at It’s a 10 Haircare, said: “We wanted an agency that shares our ambition for growth and Eulogy fits the bill perfectly. We’re proud of our unique approach to comms and need an agency with the creative flair and energy to match ours. Everything we do sets us far above our competition and we’re confident that our partnership will deliver the same success for us
on British soil.”

Adrian Brady, Chairman of Eulogy, said: “It’s a 10 is a brand known for its top-quality products. It is a   household name in the US, and our team are revved up to deliver the same result in the UK.”