Inspiring the next generation of marketers

Inspiring the next generation of marketers

Towards the end of 2018, the School of Marketing, with the support of Marketing Week, education company Learn Et Al and Pearson College London, launched a cross-industry initiative to find young marketers who were passionate about their industry and inspiring others to join. The School of Marketing is working to inspire the next generation of young people – primarily GCSE and A-level students – by showcasing the diverse range of opportunities within marketing, and to dispel commonly held misconceptions. By Christmas 50 people – including me – had answered the call. We became the ‘Founding 50’, a group of ambassadors who, along with industry experts, have been tasked with driving through this initiative to help avert the looming talent crisis in the marketing industry—by raising awareness of the profession as a desirable career option.

As many people reading this blog are most likely already involved in marketing in one form or another, I don’t need to tell you just how rewarding this career can be. The problem is, does the next generation know that? At which point in your life did you learn about what marketing encompasses? Did you have a careers advisor show you the options? Or did you have any modules that covered the subject? Chances are, the answer to most of these questions will be negative.And that’s unfortunately often still the case today. We need to show students how fulfilling and dynamic a career in marketing can be. It is crucial to land the message with young people that there are a wide variety of roles within marketing, making it perfect both for people who have a clear vision about where their strengths lie and those who haven’t quite worked it out yet. Reaching out to schoolchildren who might know that they’re ‘good at writing’ or ‘like to draw’ but don’t know how to translate that into a career path, and showing them the opportunities that exist to use those talents within marketing, would be a great first step.

Last week I attended a kick-off event where the Founding 50 came together to hear from industry leaders and work out how we are going to approach this mammoth task. It was inspiring to see everyone collaborating, bringing skills from all reaches of marketing and combining these to create a fantastic strategy for the School of Marketing. It’s early days, but I’m so excited to be part of this group and in the company of such trailblazers. With this lot at the helm, I have high hopes for the next generation of marketers.

Over the next couple of months we’ll be ironing out details of the campaign, from spreading the word about the School of Marketing to bringing speakers into schools and directly engaging with schoolchildren. I’ll be sure to keep you posted on our activity, so watch this space.

If you would like more information on the School of Marketing in the meantime, check out its website: