February in numbers: television
January, the month of resolutions. Whilst some opt for the treadmill sprints, others avoid the shin splints—retiring to the couch to watch the box.
The BBC triumphed in the January ratings, taking home 32.2 per cent of the total viewing shares with viewers loyally tuning into Call the Midwife, Silent Witness and McMafia. The BBC widened the gap and left its competitors almost 10 per cent behind, with ITV’s total viewing share coming in at 23 per cent.
ITV was particularly tested by the BBC when – on the final Sunday of January – ITV broadcast Piers Morgan’s interview with Donald Trump, the first international interview he has agreed to since becoming president. Despite pre-broadcast anticipation on social media, the BBC News at Ten took home the gold with an audience of 3.9 million, compared to 3 million for the Trump interview.
However, it is not all doom and gloom for ITV. Whilst the battle for Saturday night ratings has calmed since the end of Strictly Come Dancing and the X Factor, ITV’s The Voice UK has subsequently filled the Saturday night gap. The BBC attempted to compete this month with the launch of their new game show, All Together Now. However, ITV withstood the challenge—The Voice UK averaged 5.4 million viewers compared to the 3.6 million tuning in to All Together Now.