Eulogy wins global leader in data science

Global data science consultancy Ekimetrics has appointed independent PR and comms agency Eulogy to support its UK marketing strategy and growth plans.

Eulogy will be working closely with the London Ekimetrics team as it builds out its UK presence, delivering digital marketing services to leverage opportunities during the current uncertainty, while also aiding its longer-term growth strategy.

Ekimetrics is a pioneering data science consultancy, enabling companies to build powerful data and analytics capabilities to drive marketing and business performance. Recently named a strong performer in the 2020 Forrester Wave report for its marketing measurement and optimisation solutions, Ekimetrics helps brands unlock unique audience and market insights to drive efficiencies and return on investment.

With five global offices, 280+ data science consultants and projects in 50+ countries, Ekimetrics’ data and analytics capabilities span multiple industries including automotive, luxury, FMCG and retail.

Eulogy has been brought on board to develop and deliver Ekimetrics’ UK marketing strategy, to broaden awareness of the brand and support its client expansion plans, activated through a series of campaigns targeted at critical growth sectors for the business.

Matt Andrew, UK MD, Ekimetrics, said: “Eulogy has a strong understanding of our market, alongside the results-driven mindset to realise what we need to achieve in the UK. I’m looking forward to working with the very fun and talented team at Eulogy as they help us navigate the challenges ahead. It’s a difficult time for many businesses, but with their expertise I am sure we will see growth for our business.”

Phil Borge-Slavnich, MD, Eulogy, adds: “Our job is to creatively articulate the value Ekimetrics brings to those businesses looking to better understand and engage with their audiences through this COVID-19 crisis and beyond.  They’re a super smart bunch of people, and we’re chuffed to be working with them.”

As businesses re-evaluate their communications strategies amidst the current uncertainty, Eulogy has released its latest tech trends report, revealing how tech businesses can manage change and protect their reputation, with fresh insight into the COVID-19 climate from tech industry leaders across the globe, including MIT Tech Review, MINI UK and Tech Nation.