Eulogy launches on-demand audio service with The Headliner podcast

  • The Headliner picks up where the Beeb’s What the Papers Say left off
  • Launch marks further expansion of the agency’s content services

Eulogy this week launches The Headliner podcast. Conceived, recorded and produced in-house, the new 25-minute show picks up where BBC Radio 4’s long running What the Papers Say left off, with a lively roundtable discussion of the stories influencing the global news agenda.

Joined by a guest commentator each week, media insight specialists from across the agency will discuss the week’s headlines, how different media cover news narratives, identifying the implications for brands and organisations.

Scot Devine, director of brand innovation at Eulogy said: “We’ve combined Eulogy’s heritage of media intelligence with our passion for the new. With the rise of fake news, hacks, leaks and confusing global events like Brexit, we pick the stories that matter, explain their significance and advise business leaders on what they mean for communications challenges.”

The world’s biggest podcasting platforms, including Apple iTunes, have approved the show, which is available to download now.

Podcasting at Eulogy

Alongside The Headliner, Eulogy is also launching its podcasting service for clients. Podcasting at Eulogy is an end-to-end audio content production service which is immediately available and the agency is already responding to briefs from three clients. It forms part of Eulogy’s wider content offering, as the agency continues to expand its product portfolio across the marketing communications spectrum.

Devine continues: “Podcasting represents a huge growth area for the comms industry, with only seven per cent of content marketers offering customers a podcast subscription[1]. We are excited to be one of the first agencies to bring to market a cost-effective, accessible product. We provide the creative consultancy, production and distribution as well as the entire integrated marketing and promotion components for our clients. Judging by the reaction to its soft launch over the last few months, clients are eager for more engaging, dynamic ways in which to talk to their diverse audiences. Podcasting enables that through a medium that brands can control.”

[1] P21