Above the Fold: TV in numbers

By Hannah Lewis-Davies

According to GroupM, 2017 is predicted to show the first decline in TV advertising revenues in five years. The report suggests that revenues will fall 2.9 per cent year-on-year in 2017 before stabilising in 2018.

ITV appears to be fighting back against net ad revenue decline, with its third-quarter an improvement on the 8 per cent fall in the first half of the year, a figure that has ‘reassured’ analysts.

In terms of popular programmes, BBC One did well in October. Its first episode of long-awaited Blue Planet II, narrated by David Attenborough, pulled in over 14 million viewers. The channel’s Strictly Come Dancing and Doctor Foster also boosted the rating, attracting 12.2 million and 9.8 million viewers respectively.

The final of Channel 4’s Great British Bake Off attracted the channel’s second-biggest audience ever and its biggest in 32 years. The final episode was watched by 7.3 million people on the night and a further 4 million in the week after it aired.

ITV ’s X Factor pulled in 6.8 million viewers at the beginning of October, significantly lower than the 19.4 million viewers it attracted back in its heyday in 2010, calling into question how much longer the show can last.