Above the Fold: social trends over the month

Harry Gardiner

These are the most talked about topics on social channels over the course of November. No big surprises here. The Donald takes pole position, although we suspect most of these mentions are from his own account. North Korea doesn’t have too much to say for itself, but the rest of us make up for it. Meghan and Harry’s engagement cheered everyone up for a bit—though not quite enough to eclipse the spectacular shift of power in Zimbabwe, nor the dreaded B-word.

Most talked about

  1. Donald Trump—187,000 mentions
  2. Brexit—63,000 mentions
  3. Zimbabwe—61,000 mentions
  4. North Korea—51,000 mentions
  5. Royal Engagement—40,000 mentions

Share of voice

Topic trends over time