Above the Fold: social platform snapshot

6th December 2017

As part of our Above the Fold media insights, we’ve pulled together the latest statistics from the two largest social platforms: Facebook and Twitter. Stay tuned for December’s edition to get the scoop on Snapchat, intel on Instagram and the lowdown on LinkedIn (or whatever else is piquing our interest over the month).


Total monthly active users 2.07 billion	Total monthly active users 328 million
Daily active users 1.37 billion	Daily active users 100 million
Pieces of content shared daily 4.75 billion	Pieces of content shared daily 500 million
Demographics Facebook users are 76 per cent female (out of 100 per cent of all females) and 66 per cent male (out of 100 per cent of all males).	Demographics 24 per cent of all male internet users use Twitter, whereas 21 per cent of all female internet users use the platform.